The recent huge news that the European Commission – and before that, the DOJ – are both set to push for the break-up of Google’s programmatic Ad’s business, is a tipping point for the Ad Tech industry:
“The Commission’s preliminary view is therefore that only the mandatory divestment by Google of part of its services would address its competition concerns.”
At the same time this is an acknowledgement of the challenge that Utiq at its heart wants to solve.
As a European AdTech company, we believe in the power of a diverse and competitive digital advertising landscape. Competition is the lifeblood of innovation, pushing us to find new ways to serve consumers and businesses better, and it’s at the core of how we want our service – the Telco-powered Authentic Consent Service – to be used.
Our mission is to put people first, giving consumers real control and choice over their privacy, while facilitating more relevant digital marketing experiences.
We firmly believe that these practices foster a more transparent, equitable, and competitive industry, and recreates a level playing field in the online ad industry. Utiq enables a new blueprint for an ad-funded open web where consumer trust is earned, not assumed.
Marc Bresseel, CEO of Utiq: “We want to be an enabler of change for good. We’re here to empower all stakeholders in the digital advertising ecosystem – consumers, brands, publishers, and AdTech firms – to thrive in this new era of privacy-first advertising. Today’s news only underscores the urgency of our mission.”
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