The entire industry needs to reassess its approach to data-driven advertising. At Utiq, we did it. We put people first with our “consenthub”, an easy-to-navigate service where users can withdraw consent in a simple way.
Our encrypted “consentpass” allows brands and publishers to recognise web visitors without accessing users’ identities. Separate consentpasses are created to enhance privacy.
Created upon data minimisation and decentralisation, the process complies with the toughest data privacy standards. No party holds all data. And users have true ownership over their consent.