Towards a trusted and responsible digital world for everyone

Towards a trusted and responsible digital world for everyone

This is Utiq. Your choice stays yours.

We are a European AdTech company that delivers a Telco-powered Authentic Consent Service.

Built as people-first, we give consumers real control and choice over their privacy, whilst facilitating more relevant digital marketing experiences.

Utiq also empowers brands and publishers to accurately address consented audiences through encrypted solutions.

The change our industry needs 

We are a catalyst for collective change. Together, we can empower trusted and responsible digital marketing that fosters quality ad-funded content and online services with data privacy at their heart.

Our manifesto

Preserving privacy. Putting people first.

Our service does not grant us access to anyone’s telco data. At Utiq, we don’t track or profile users. And we don’t sell your data.

Our “consenthub” offers an easy-to-navigate service where users can withdraw consent with a single click.

Our encrypted “consentpass” allows brands and publishers to recognise web visitors without accessing users’ identities. Separate consentpasses are created to enhance privacy.

Visit consenthub

Connect over collect

Data minimisation and decentralisation

Trust over transactions

End-to-end: people, publishers and brands

Insights over identity

Interested people, non-intrusive advertising

Flow over silo

Frictionless facilitation of consent-enabled signals

Frequently Asked Questions

What is the Authentic Consent Service?

Utiq’s Authentic Consent Service empowers individuals to manage their online data and privacy while supporting free content and services funded by advertising.

Key features include the consenthub, a user-friendly dashboard for managing data permissions, and Consentpass, which allows website visitors to receive personalised experiences. Utiq’s service contributes to a safer, more private online environment.

Consenthub is a key feature of our Authentic Consent Service, designed to help individuals efficiently manage their Utiq consent preferences.

It empowers users to effortlessly withdraw their Utiq consents with a single click. Users can check the status of their service (whether it is active or not) and view any Utiq consents they may have given, by visiting consenthub and selecting the “Access your consenthub ” button.

By giving consent to Utiq, you maintain control over your data while benefiting from personalized online experiences. Utiq’s consenthub allows you to easily manage your privacy preferences, and your data is kept secure through encrypted signals. Moreover, your consent supports a shift towards responsible, privacy-focused digital marketing.

Importantly, by consenting to personalised advertising, you help your favorite websites continue to provide the content you enjoy, as ad revenues often support their operations.

As a brand or publisher, enabling Utiq on your website allows you to respect user privacy, and activate and protect your valuable first party data, while still delivering relevant digital marketing experiences.

Utiq’s Authentic Consent Service also ensures compliance with data protection regulations, providing an easy way for users to control their privacy.

For publishers, our encrypted solutions allow your advertisers to address consented audiences accurately without accessing user identities, leaking data to “middlemen” and enhancing user trust.

This balance between privacy and personalization can improve your digital experiences and driving higher yields on your inventory.

The Utiq Service is off by default and is only activated if you give your consent in one of the participating advertisers or publishers’ websites by clicking “accept” in the dedicated Utiq consent pop-up (which also provides the option to reject the activation of the service). You can check the status of the service (whether it is active or not) and view any Utiq consents you may have given in case you have activated the service by accessing consenthub and selecting the “Access your consenthub ” button.

You can withdraw your Utiq consents in the following ways:

On consenthub:

By visiting consenthub and clicking on “Access my consenthub ”. Once you have accessed, you will be able to view any Utiq consents you have given and withdraw them all at once or individually per website.

On participating websites:

By accessing the “Manage Utiq” hyperlink at the footer of participating websites pages and clicking on “withdraw Utiq consent”. In this case, consent will only be withdrawn for that particular website.

Consumers

Giving them control and choice over their privacy

Brands and Agencies

Improving addressability and personalised experiences

Publishers

Maximising monetizable audiences and optimising revenues

AdTech

Collaborating to drive meaningful industry change

FAQ

  • ConsentHub, is a key feature of our Authentic Consent Service, designed to help individuals to efficiently manage their consent preferences.

    It empowers users to effortlessly withdraw their consent with a single click. This means, should a user decide to revoke a company’s access to their personal data, they can do so seamlessly via ConsentHub.

  • By giving consent to Utiq, you maintain control over your data while benefiting from personalized online experiences. Utiq’s Consenthub allows you to manage your privacy preferences with a single click, and your data is kept secure through encrypted signals. Moreover, your consent supports a shift towards responsible, privacy-focused digital marketing.

    Importantly, by consenting to personalised advertising, you help your favorite websites continue to provide the content you enjoy, as ad revenues often support their operations.

  • As a publisher, enabling Utiq on your website allows you to respect user privacy, and activate and protect your valuable first party data, while still delivering relevant digital marketing experiences.

    Utiq’s Authentic Consent Service ensures compliance with data protection regulations, providing an easy way for users to control their privacy. Our encrypted solutions allow your advertisers to address consented audiences accurately without accessing user identities, leaking data to “middlemen” and enhancing user trust. This balance between privacy and personalization can improve your digital experiences and driving higher yields on your inventory.

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