Utiq for Brands and Agencies

With Utiq, brands can improve addressability and create sustainable audiences.

Commercial Use Cases

Business problem

The digital ad-ecosystem is organised in silos. It is impossible for advertisers to optimise their campaigns on reach and frequency across domains. Advertisers are blind on the scale of their audience that has been reached – or not reached.

Utiq solution

Utiq enables scaled addressability, giving brands full transparency on Cross-Domain Reach and Frequency for their campaigns. Utiq can also connect with audiences in “dark” environments, such as Apple or Firefox, with no 3PC dependency.

Business problem

Brands will typically struggle to obtain authenticated logged-in user data, leaving them reliant on failing and fading 3rd party cookie technology or external data cleanrooms.

Utiq solution

Utiq is able to create new audiences from site visitors where consent via the Utiq service is given. With appropriate consent, brands can recognise and connect with these people in future interactions.

Business problem

Ad fraud costs advertisers billions of dollars each year by delivering fake ad impressions, clicks, and conversions, leading to a loss of trust, reduced ROI, and a negative impact on the advertising industry.

Utiq solution

Consented Utiq traffic reaches humans, not bots, as it is based on validated contracts with Telco ID-providers.

Business problem

It’s become challenging to accurately measure and analyse user behaviour across different platforms and devices. Defining the impact of each advertising element is now almost impossible due to ecosystem complexity, privacy regulations and data limitations.

Utiq solution

With the appropriate consent, deterministic connections can be made between brand and publisher websites, whilst ensuring legislative compliance that respects user privacy.

Business problem

On-site UX and messaging personalisation boosts brand bias, engagement and sales. But personalisation relies on logged-in or authenticated audiences, which many brands can’t obtain.

Utiq solution

Through Utiq’s Authentic Consent Service, previously unknown visitors can be identified (where permission given), enabling customer journey optimisation and reinforcement.

Business problem

The data processing required for digital advertising leads to high energy consumption and emissions, with a significant proportion of website page load activity directly attributed to ad content.

Utiq solution

Utiq enables brands to consolidate and focus their supply chain activation – fewer, better partners and controlled reach and frequency – without compromising performance. This will reduce the carbon emissions of every campaign.

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AdTech