The digital ad-ecosystem is organised in silos. It is impossible for advertisers to optimise their campaigns on reach and frequency across domains. Advertisers are blind on the scale of their audience that has been reached – or not reached.
Utiq enables scaled addressability, giving brands full transparency on Cross-Domain Reach and Frequency for their campaigns. Utiq can also connect with audiences in “dark” environments, such as Apple or Firefox, with no 3PC dependency.
Brands will typically struggle to obtain authenticated logged-in user data, leaving them reliant on failing and fading 3rd party cookie technology or external data cleanrooms.
Utiq is able to create new audiences from site visitors where consent via the Utiq service is given. With appropriate consent, brands can recognise and connect with these people in future interactions.
Ad fraud costs advertisers billions of dollars each year by delivering fake ad impressions, clicks, and conversions, leading to a loss of trust, reduced ROI, and a negative impact on the advertising industry.
Consented Utiq traffic reaches humans, not bots, as it is based on validated contracts with Telco ID-providers.
It’s become challenging to accurately measure and analyse user behaviour across different platforms and devices. Defining the impact of each advertising element is now almost impossible due to ecosystem complexity, privacy regulations and data limitations.
With the appropriate consent, deterministic connections can be made between brand and publisher websites, whilst ensuring legislative compliance that respects user privacy.
The data processing required for digital advertising leads to high energy consumption and emissions, with a significant proportion of website page load activity directly attributed to ad content.
Utiq enables brands to consolidate and focus their supply chain activation – fewer, better partners and controlled reach and frequency – without compromising performance. This will reduce the carbon emissions of every campaign.