News & Insights
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Marketing budgets in the wake of Big Tech: Why it’s time for new approaches
W&V: Interview with Norman Wagner, Managing Director DACH at Utiq More independence in the digital advertising business: risks, resilience and opportunities beyond big tech what specific risks arise for companies if they continue to rely heavily on Big Tech advertising platforms and what costs are underestimated? Norman Wagner: Anyone who continues to invest a large part of their advertising budget in Google, Meta, TikTok & Co. is relying on proven [...]
June 30, 2025
Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising  Utiq announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the activation of Utiq’s network signal partnerships with Virgin Media O2 and Vodafone.  With these partnerships now live, Utiq’s Telco-powered infrastructure and identifier service can [...]
June 25, 2025
Product Update: Campaign Waste Analyser
Now Available Across All Operational Markets  We’re pleased to announce a new diagnostics tool is now available across all markets - one that gives agencies and advertisers a powerful way to understand and address waste in digital advertising campaigns, that can lead to more efficient budget allocation.  What’s New: Quantify Campaign Waste - Fast, Fand No Integration Required  We now offer a simple but insightful tool: the [...]
June 10, 2025
Marketing budgets in the wake of Big Tech: Why it’s time for new approaches
W&V: Interview with Norman Wagner, Managing Director DACH at Utiq More independence in the digital advertising business: risks, resilience and opportunities beyond big tech what specific risks arise for companies if they continue to rely heavily on Big Tech advertising platforms and what costs are underestimated? Norman Wagner: Anyone who continues to invest a large part of their advertising budget in Google, Meta, TikTok & Co. is relying on proven [...]
June 30, 2025
Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising  Utiq announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the activation of Utiq’s network signal partnerships with Virgin Media O2 and Vodafone.  With these partnerships now live, Utiq’s Telco-powered infrastructure and identifier service can [...]
June 25, 2025
Product Update: Campaign Waste Analyser
Now Available Across All Operational Markets  We’re pleased to announce a new diagnostics tool is now available across all markets - one that gives agencies and advertisers a powerful way to understand and address waste in digital advertising campaigns, that can lead to more efficient budget allocation.  What’s New: Quantify Campaign Waste - Fast, Fand No Integration Required  We now offer a simple but insightful tool: the [...]
June 10, 2025
