News & Insights

Now Available Across All Operational Markets   We’re pleased to announce a new diagnostics tool is now available across all markets - one that gives agencies and advertisers a powerful way to understand and address waste in digital advertising campaigns, that can lead to more efficient budget allocation.   What’s New: Quantify Campaign Waste - Fast, Fand No Integration Required   We now offer a simple but insightful tool: the [...]

Reimagining Identity, Consent, and Audience Addressability in a Cookieless World   By Will Harmer, Chief Product Officer, Utiq   The phase-out of third-party cookies forced the digital advertising industry to rethink the very foundation of how we approach audience targeting and measurement. For years, third-party data was seen as the key to personalised, scalable advertising. But as privacy regulations tighten and consumers demand greater control over their personal data, the [...]

Why consent-first is the only future-proof strategy for digital advertising   By Thomas Bailly, Director of Global Agencies, Utiq   Artificial intelligence is reshaping the planning discipline. It’s no longer simply a tool for automating tasks or optimising spend; it’s a critical part of how we think about audience targeting, media buying, and overall campaign execution. But with this increased power comes responsibility - and the conversation around AI in [...]