News & Insights

In the post-election U.S., Diversity, Equity, and Inclusion (DEI) finds itself at a crossroads. Political shifts and mounting pressures have caused many organizations to scale back, “revamp,” or abandon their DEI efforts entirely. The pendulum swings — that’s how history tends to work. Then came Mark Zuckerberg’s remarks on Joe Rogan’s podcast, claiming we need more “masculine energy” and a culture that “celebrates aggression a bit more.” To which I [...]

At Utiq, our mission has always been clear: to redefine addressability in digital advertising through a privacy-centric, consent-based approach. We believe that user trust and control are the foundation of a sustainable and ethical advertising ecosystem. That’s why we find Google’s recent decision to support "fingerprinting" as a re-identification technique deeply troubling - a move that undermines the very principles of user privacy and transparency. The Problem with Fingerprinting Fingerprinting, [...]

Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences   We today confirm the appointment of two adtech industry leaders into key business roles at Utiq, with Pagel Colin joining as Director of Global Clients and Thomas Bailly as Director of Global Agencies. Following a year of exponential business growth, Utiq aims to accelerate continued adoption of its Authentic Consent Service [...]