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Just Like Cookies, Our Dependence On Google Must Also Crumble
As regulatory pressure mounts and cookie-enabled reach continues to shrink, the industry must break free from monopolistic control and embrace privacy-first, consent-led alternatives built for the trusted, open internet. Google’s Innovation Was an Illusion Google’s latest move to delay the demise of third-party cookies is not a product decision - it’s deliberate procrastination. Just weeks after the U.S. Department of Justice formally labelled the company a monopolist in [...]
April 23, 2025
Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq has successfully integrated its technology with Adobe's Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client. Adobe’s Real-Time CDP enables brands to unify customer data, discover new audience segments, and deliver personalised experiences [...]
March 26, 2025
Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. We're excited to announce another milestone partnership to enable responsible digital marketing that delivers better performance and ROI: Utiq x Onetag! Our collaboration means that Onetag customers in key European markets can activate Utiq’s Authentic Audiences, enabling scalable, privacy-compliant advertising. By [...]
February 12, 2025
Just Like Cookies, Our Dependence On Google Must Also Crumble
As regulatory pressure mounts and cookie-enabled reach continues to shrink, the industry must break free from monopolistic control and embrace privacy-first, consent-led alternatives built for the trusted, open internet. Google’s Innovation Was an Illusion Google’s latest move to delay the demise of third-party cookies is not a product decision - it’s deliberate procrastination. Just weeks after the U.S. Department of Justice formally labelled the company a monopolist in [...]
April 23, 2025
Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq has successfully integrated its technology with Adobe's Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client. Adobe’s Real-Time CDP enables brands to unify customer data, discover new audience segments, and deliver personalised experiences [...]
March 26, 2025
Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. We're excited to announce another milestone partnership to enable responsible digital marketing that delivers better performance and ROI: Utiq x Onetag! Our collaboration means that Onetag customers in key European markets can activate Utiq’s Authentic Audiences, enabling scalable, privacy-compliant advertising. By [...]
February 12, 2025
