News & Insights
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The Open Internet has Spent Too Long Selling Quantity Over Quality
By Catherine Murray, Director, Business Development, UK at Utiq Something unusual happened in the UK publisher market this summer. Ozone reported that ad request volumes across its premium publisher cohort were down by 39% to 41% year on year during the second quarter, largely as search sent fewer people through to publisher sites. At the same time, average eCPMs in June were about 30% higher than a year earlier. [...]
August 24, 2026
Identity has Outgrown the Media Plan
By Mike Piperakis, Chief Technology Officer at Utiq Identity used to have a fairly contained role in digital advertising. Buyers wanted to know whether they could recognise an audience, reach enough of it to make a campaign viable and continue doing so as familiar browser identifiers disappeared. That framing was useful for a while. But it is becoming too narrow. The same signal can now affect how exposure [...]
August 22, 2026
The Next Scarce Thing in Advertising Might be a Human Being
By Beatrice Lhopitallier, Chief Revenue Officer, France at Utiq There is a clear assumption underneath almost every digital advertising metric: that somewhere, eventually, there is a person. A page loads. Somebody clicks. We call it reach or engagement, and behind those words sits the same implied human. However, that assumption is getting weaker over time. Bots have been part of the internet for years. What is changing is the variety [...]
August 12, 2026
The Open Internet has Spent Too Long Selling Quantity Over Quality
By Catherine Murray, Director, Business Development, UK at Utiq Something unusual happened in the UK publisher market this summer. Ozone reported that ad request volumes across its premium publisher cohort were down by 39% to 41% year on year during the second quarter, largely as search sent fewer people through to publisher sites. At the same time, average eCPMs in June were about 30% higher than a year earlier. [...]
August 24, 2026
Identity has Outgrown the Media Plan
By Mike Piperakis, Chief Technology Officer at Utiq Identity used to have a fairly contained role in digital advertising. Buyers wanted to know whether they could recognise an audience, reach enough of it to make a campaign viable and continue doing so as familiar browser identifiers disappeared. That framing was useful for a while. But it is becoming too narrow. The same signal can now affect how exposure [...]
August 22, 2026
The Next Scarce Thing in Advertising Might be a Human Being
By Beatrice Lhopitallier, Chief Revenue Officer, France at Utiq There is a clear assumption underneath almost every digital advertising metric: that somewhere, eventually, there is a person. A page loads. Somebody clicks. We call it reach or engagement, and behind those words sits the same implied human. However, that assumption is getting weaker over time. Bots have been part of the internet for years. What is changing is the variety [...]
August 12, 2026
