News & Insights

Google's choice to not universally deprecate third-party cookies, but to offer users the option to decide whether to keep them, aligns with Utiq’s mission to provide user consent and control over their data. However, this move creates a chaotic consumer experience. Users who opt out of third-party cookies will still see consent requests on websites, although the technologies will not actually function. Privacy should be a default setting.   The [...]

Utiq’s first-party identifier now available within Index platform in multiple global markets We have another exciting partnership announcement at Utiq, as we can now confirm that Index Exchange will now support the passthrough of our first party identifier – our adtechpass - to empower media buyers and owners to accurately address consented audiences while adhering to global privacy standards. Designed specifically for cookieless environments, Utiq’s Authentic Audiences solution enables increased and [...]

Well, technically, she's been with us since the very beginning, but it's an absolute pleasure to welcome Giulia Inglardi as a now "official" member of #teamutiq! Giulia formally joins us as Head of Product: Consent and Privacy, where she'll lead the definition and execution of the product roadmap for this critical area of the business. In reality though, she is already an integral member of the Utiq team, having been [...]