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2026: The rise of privacy, identity and performance
A Year of Acceleration and Reflection In our industry, it is now customary to close the year with a moment of reflection on what has happened in our market and, for the more audacious, to attempt predictions for the future. This second exercise proves more difficult each year because the rules of the game are changing ever more rapidly due to new ways of content consumption, greater user sensitivity towards [...]
December 11, 2025
2026: The Year of the Great Rebalancing
After two years at Utiq, I’ve come to believe something quite simple: every part of our industry is trying to rebalance itself. After a decade defined by extraction, opacity, and a chase for scale at any cost, the pendulum is finally swinging back towards value, trust and genuine human attention. In 2026, I think that rebalancing becomes impossible to ignore. You can already feel it in the conversations [...]
December 11, 2025
2026: The Acceleration of Privacy, Identity and Performance
At the end of each year, I like to take a moment to pause and reflect on everything that’s happening in our industry. And the feeling I have today is that we’re entering a phase where the rules of the game are changing rapidly: new ways of consuming content, greater user sensitivity towards privacy, and a technological leap that is accelerating everything. In this context, I’m sharing the six trends [...]
December 4, 2025
2026: The rise of privacy, identity and performance
A Year of Acceleration and Reflection In our industry, it is now customary to close the year with a moment of reflection on what has happened in our market and, for the more audacious, to attempt predictions for the future. This second exercise proves more difficult each year because the rules of the game are changing ever more rapidly due to new ways of content consumption, greater user sensitivity towards [...]
December 11, 2025
2026: The Year of the Great Rebalancing
After two years at Utiq, I’ve come to believe something quite simple: every part of our industry is trying to rebalance itself. After a decade defined by extraction, opacity, and a chase for scale at any cost, the pendulum is finally swinging back towards value, trust and genuine human attention. In 2026, I think that rebalancing becomes impossible to ignore. You can already feel it in the conversations [...]
December 11, 2025
2026: The Acceleration of Privacy, Identity and Performance
At the end of each year, I like to take a moment to pause and reflect on everything that’s happening in our industry. And the feeling I have today is that we’re entering a phase where the rules of the game are changing rapidly: new ways of consuming content, greater user sensitivity towards privacy, and a technological leap that is accelerating everything. In this context, I’m sharing the six trends [...]
December 4, 2025
