News & Insights
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Responsibility is Still the Thing That No One is Responsible For
By Jana Moran, Managing Director, DACH at Utiq Digital advertising has become very good at dividing responsibility. On paper, everybody is responsible for something. Yet the experience produced by the whole system can still be difficult to explain, wasteful and, at times, barely recognisable from the perspective of the person seeing the advertising. We have spent years improving how precisely advertising can reach an audience. The industry now needs to [...]
August 6, 2026
Utiq appoints Max Baum as Chief Product Officer
Seasoned product and platform executive joins Utiq to build on the company's strong foundation and accelerate the next phase of growth Following the appointment of Will Harmer as Global CEO, Utiq is pleased to announce the appointment of Max Baum as its new Chief Product Officer. Max succeeds Will in leading Utiq's product organisation, bringing nearly 15 years of experience in AdTech, identity resolution and data infrastructure as the company [...]
August 1, 2026
Utiq Announces Will Harmer as Global CEO
Since its launch in March 2023, Utiq has pursued an ambitious mission: to reshape digital advertising through a privacy-first approach to identity that delivers value for brands, publishers, and consumers alike. In just over three years, that ambition has evolved from concept to reality. Today, Utiq is a scaled, pan-European, telco-powered identity infrastructure with millions of consented IDs, built on strong technological and commercial foundations and validated through growing [...]
June 9, 2026
Responsibility is Still the Thing That No One is Responsible For
By Jana Moran, Managing Director, DACH at Utiq Digital advertising has become very good at dividing responsibility. On paper, everybody is responsible for something. Yet the experience produced by the whole system can still be difficult to explain, wasteful and, at times, barely recognisable from the perspective of the person seeing the advertising. We have spent years improving how precisely advertising can reach an audience. The industry now needs to [...]
August 6, 2026
Utiq appoints Max Baum as Chief Product Officer
Seasoned product and platform executive joins Utiq to build on the company's strong foundation and accelerate the next phase of growth Following the appointment of Will Harmer as Global CEO, Utiq is pleased to announce the appointment of Max Baum as its new Chief Product Officer. Max succeeds Will in leading Utiq's product organisation, bringing nearly 15 years of experience in AdTech, identity resolution and data infrastructure as the company [...]
August 1, 2026
Utiq Announces Will Harmer as Global CEO
Since its launch in March 2023, Utiq has pursued an ambitious mission: to reshape digital advertising through a privacy-first approach to identity that delivers value for brands, publishers, and consumers alike. In just over three years, that ambition has evolved from concept to reality. Today, Utiq is a scaled, pan-European, telco-powered identity infrastructure with millions of consented IDs, built on strong technological and commercial foundations and validated through growing [...]
June 9, 2026
