News & Insights
Time for Brands to Make Better Choices
A year ago, Elon Musk famously told Disney's CEO, Bob Iger, to take a hike and "go f--- yourself." His reason? If anyone's going to use advertising dollars to "blackmail" him, he wasn’t interested. "Go f--- yourself, is that clear? Hey, Bob, if you’re in the audience, that’s how I feel. Don’t advertise." This all stemmed from Musk’s controversial posts on X and the subsequent advertiser boycott. Disney decided [...]
January 11, 2025
Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners
Utiq today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, [...]
January 8, 2025
Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and AI-based planning and optimization of video advertising, Together, the two companies aim to [...]
December 10, 2024
Time for Brands to Make Better Choices
A year ago, Elon Musk famously told Disney's CEO, Bob Iger, to take a hike and "go f--- yourself." His reason? If anyone's going to use advertising dollars to "blackmail" him, he wasn’t interested. "Go f--- yourself, is that clear? Hey, Bob, if you’re in the audience, that’s how I feel. Don’t advertise." This all stemmed from Musk’s controversial posts on X and the subsequent advertiser boycott. Disney decided [...]
January 11, 2025
Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners
Utiq today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, [...]
January 8, 2025
Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and AI-based planning and optimization of video advertising, Together, the two companies aim to [...]
December 10, 2024
