News & Insights

  Cannes has always been a celebration of game-changing creativity, transformation, and leadership. This year, the Adtech segment of the festival was abuzz with conversations about setting new industry benchmarks. How can we make this industry more privacy-centric? What about addressability, measurability, and attribution? Can the open web regroup and reinvent itself to stand strong against global giants? These discussions go far beyond the noise surrounding the delayed [...]

We're so pleased to confirm that our Italian "famiglia" is getting just that little bit bigger, as we welcome Leone Fossati to Utiq! With a comprehensive background spanning 13 years in the digital advertising industry, Leone joins us as Head of Solutons, supporting Christina Lundari, our Managing Director - Italy. Leone has developed significant expertise across both agency and vendor sides, whilst also  successfully leading the startup of several business [...]

● The availability of Authentic Audiences through Equativ’s Curation Platform (Equativ Buyer Connect) represents Utiq’s first feature-enabled SSP integration ● Utiq’s Authentic Audiences can now be accessed through any DSP via a Deal ID ● This enables buyers to deliver highly stable reach and frequency capping to only human audiences from within the SSP Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent [...]