News & Insights
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Utiq appoints Max Baum as Chief Product Officer
Seasoned product and platform executive joins Utiq to build on the company's strong foundation and accelerate the next phase of growth Following the appointment of Will Harmer as Global CEO, Utiq is pleased to announce the appointment of Max Baum as its new Chief Product Officer. Max succeeds Will in leading Utiq's product organisation, bringing nearly 15 years of experience in AdTech, identity resolution and data infrastructure as the company [...]
August 1, 2026
Utiq Announces Will Harmer as Global CEO
Since its launch in March 2023, Utiq has pursued an ambitious mission: to reshape digital advertising through a privacy-first approach to identity that delivers value for brands, publishers, and consumers alike. In just over three years, that ambition has evolved from concept to reality. Today, Utiq is a scaled, pan-European, telco-powered identity infrastructure with millions of consented IDs, built on strong technological and commercial foundations and validated through growing [...]
June 9, 2026
The Trade Desk and Utiq Partner to Champion Openess and Flexibility on Identity Solutions
Integration strengthens open identity approach and addressable reach in the open internet The Trade Desk, the leading independent advertising technology company in the world, today announced partnership with Utiq, further expanding its already diverse identity solutions portfolio across EMEA. Utiq provides Telco-powered user-consented signals, to enable better marketing practices, performance and ROI in the premium open internet – benefiting publishers, advertisers and audiences. It works with numerous leading telecommunications companies [...]
June 1, 2026
Utiq appoints Max Baum as Chief Product Officer
Seasoned product and platform executive joins Utiq to build on the company's strong foundation and accelerate the next phase of growth Following the appointment of Will Harmer as Global CEO, Utiq is pleased to announce the appointment of Max Baum as its new Chief Product Officer. Max succeeds Will in leading Utiq's product organisation, bringing nearly 15 years of experience in AdTech, identity resolution and data infrastructure as the company [...]
August 1, 2026
Utiq Announces Will Harmer as Global CEO
Since its launch in March 2023, Utiq has pursued an ambitious mission: to reshape digital advertising through a privacy-first approach to identity that delivers value for brands, publishers, and consumers alike. In just over three years, that ambition has evolved from concept to reality. Today, Utiq is a scaled, pan-European, telco-powered identity infrastructure with millions of consented IDs, built on strong technological and commercial foundations and validated through growing [...]
June 9, 2026
The Trade Desk and Utiq Partner to Champion Openess and Flexibility on Identity Solutions
Integration strengthens open identity approach and addressable reach in the open internet The Trade Desk, the leading independent advertising technology company in the world, today announced partnership with Utiq, further expanding its already diverse identity solutions portfolio across EMEA. Utiq provides Telco-powered user-consented signals, to enable better marketing practices, performance and ROI in the premium open internet – benefiting publishers, advertisers and audiences. It works with numerous leading telecommunications companies [...]
June 1, 2026
