Utiq Announces Will Harmer as Global CEO
Since its launch in March 2023, Utiq has pursued an ambitious mission: to reshape digital advertising through a privacy-first approach to identity that delivers value for brands, publishers, and consumers alike.
In just over three years, that ambition has evolved from concept to reality. Today, Utiq is a scaled, pan-European, telco-powered identity infrastructure with millions of consented IDs, built on strong technological and commercial foundations and validated through growing market adoption and real-world use cases.
Building an entirely new category within the advertising ecosystem required entrepreneurial leadership, strategic conviction, and disciplined execution. Marc Bresseel was recruited as an experienced industry leader to help create that foundation: building the company, shaping the strategy, assembling the team, and guiding Utiq through its formative years.
Together, Marc and the shareholders have agreed that, with these foundations now firmly established, this is the right moment for a leadership transition. We extend our sincere thanks to Marc for his vision, commitment, and leadership in helping establish Utiq as one of the industry’s most important privacy first initiatives. His impact is deeply embedded in the company Utiq has become and the momentum we are positioned to build upon.
As Utiq enters its next growth phase, we are pleased to announce that Utiq’s current CPO, Will Harmer will become CEO effective 1st July 2026. Will has been a central part of Utiq’s leadership journey for years and brings deep knowledge of the business, the market, and the opportunities ahead.
Utiq’s next chapter will focus on continued market adoption and reinforcing our position as Europe’s leading infrastructure for responsible and transparent data use on the open internet.
