Authentic Consent Service

Actionable product principles

We operate to serve the long-term interests of the entire digital marketing ecosystem.

Data minimisation

Limited data volume, limited signal life-span

Consent is everything

Unambiguous, independent, timely, simple

Transparency everywhere

Clear language, layered information, easy access

Contractual safeguards

No re-identification or further processing

Accountability always

Embracing all Data Protection requirements

Built-in product privacy

Privacy enablement is core to design and innovation

Addressing key privacy challenges

With Utiq, people do not need to compromise their privacy in order to access online experiences.

Consent

Consent is required under e‑privacy law to use tracking technologies
The website visitor will be presented with a highlight notice prior to a consentpass signal being generated and will have the opportunity to consent to that processing

Transparency

Privacy information provided will be clear and simple to understand with a dedicated consenthub portal/site where website visitors can find information and control their preferences

Roles and responsibilities

There are a number of parties in the ad ecosystems, and the data shared among them can lead to uncontrolled data sharing
Utiq aims to consolidate and secure data sharing by reducing the number of tackers needed and ensuring the right agreements are in place

Security

Pseudonymisation and encryption are implemented to protect processed personal data
Only randomised consentpass signals will be shared with advertisers/publishers, and these do not contain directly identifiable data

Transit

In‑transit and at-rest encryption is in place
No directly identifiable data will be shared cross-borders

What we don’t do

As an Authentic Consent Service, what we do is as important as what we don’t. Our service does not grant us access to anyone’s telco data

Data onboarding
Data marketplace
Probabilistic or fingerprinting techniques
Identity graphs
Access or use of any PII (CRM, location etc)

Data collection or storage
Clean room capabilities
Own or sell media
Cross-industry identity resolution

How our service works

Our Authentic Consent Service has been built people-first. It operates through two unique solutions called “consenthub” and “consentpass”.

consenthub

Our centralised portal – consenthub – gives people true choice and control over their privacy, and which facilitates more relevant digital marketing experiences.

Simple, easy-to-use, transparent, unambiguous. One simple click to easily withdraw consent.

Brands and publishers will only be able to advertise to people if they have given permission through either a Utiq consent pop up or the consenthub portal.

consentpass

Our consentpass solution connects Utiq’s Telco partners, publishers and brands via a real-time, end-to-end secure consent signal match.

These secure signals work cross-browser and cross-device, offering accurate addressability at scale , whilst embracing the very toughest privacy standards.