Utiq formally launches with appointments in Germany

Utiq, the new ad tech business providing an authentic consent service, has officially launched with its CEO and company vision unveiled at the OMR Festival.

The venture was incorporated in Brussels in March, following European Commission approval, with equal shares held by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.

Utiq will be led by CEO Marc Bresseel and will first open operations in Germany, Spain, France, Italy and the UK, with aims to expand to the rest of Europe from 2024.

Utiq was founded to enable responsible digital marketing for consumers, publishers and brands. To this end, the company operates an authentic consent service for the digital ecosystem in Europe, with a focus on consumer privacy and data sovereignty.

“Where data is collected and how it is used is very confusing for most people, and the industry is struggling to comply with ever-changing international privacy regulations and consent standards. However, everyone should be able to give informed consent and have full control over their data, and these privacy choices should be respected by the industry. The launch of Utiq in Germany is the start of a Europe-wide initiative to guide our industry towards a more responsible digital world – through consent that is voluntary, clear and informed,” explains Marc Bresseel.

Alongside the unveiling of its vision and strategy for the European market, this marks the official launch of Utiq’s business, with CEO Marc Bresseel assembling an experienced team for the German market.

Norman Wagner becomes Managing Director of Utiq Germany on 1st June. He joins from Deutsche Telekom, where he has been Head of Group Media since August 2018, leading the strategic direction of Deutsche Telekom AG’s media investments. Since 2020, he has also been a board member of the Organisation Werbungtreibende im Markenverband (OWM).

Jana Moran, previously COO of TheAdex/Virtual Minds GmbH, the AdTech subsidiary of ProSiebenSat1 Media SE, will act as COO Germany. With more than 15 years of experience in the marketing and advertising industry, she will be responsible for setting up and developing the operational business of Utiq Germany.

Julia Gloning joins the team as Head of Media Services and will be responsible for publisher communications. She has more than 13 years of experience in publisher management, and was most recently Head of Publisher Services Northern Europe at Yahoo.