TRAFFECTIVE LEADS THE WAY IN THE POST-COOKIE ERA, PARTNERING WITH UTIQ AUTHENTIC CONSENT SERVICE
We’re really pleased to confirm that Traffective, one of Europe’s leading Programmatic Advertising platforms, becomes the first to offer German publishers access to Utiq’s groundbreaking Authentic Consent Service.
The Traffective clients kreiszeitung.de from the Ippen media group and mopo.de are now using the Utiq Authentic Consent Service, with both domains together reaching more than 20 million visits via mobile devices per month. The service will be rolled out to the entire Traffective portfolio, reaching over 40 million users, is planned for Q3 2023.
Robert Herrmann, CRO at Traffective: “Utiq is a technologically innovative solution that enables publishers to monetize content without cookies. It’s an important milestone for the Open Web, and we want to lead the way.”
Norman Wagner, Managing Director Germany at Utiq: “Traffective has been closely following Utiq since the early stages and is now ready to offer our Authentic Consent Service to all its publishing clients. We were thrilled by their thought leadership and support, which deservedly made Traffective the very first platform to launch with us.”
