New independent PwC Test and Verification report shows promising results for the Utiq solution via Adform DSP and ID Fusion, in a campaign run by pilot group.
– 25% improvement in impact frequency compared to other identification solutions.
– Nearly 4 times more unique impressions on Safari and Firefox compared to browsers that include third-party cookies (for example, Chrome).
– 100% of traffic had a 0% fraud rate
Will Harmer, Chief Product Officer, Utiq, commented: “We’re a European company that brings scale to the industry thanks to our telco partners, something which has traditionally been very difficult. It’s important to us that we focus on connectivity, security and privacy as a priority so we can build a solution that addresses the challenges of the future of advertising. These results are just the start of what we can expect, to make advertising better for everyone.”
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