POST-COOKIE STRATEGIES FOR PUBLISHERS
As the saying goes, good news travels fast…..
Diligent and insightful review by PROGRAMMATIC SPAIN about how the leading Spanish publishers are approaching the challenges of addressability and privacy.
And Utiq has already been called out as a potential winner by Lydia Torralbo, Directora de Desarrollo de Producto y Publicidad Digital at Vocento, who explained:
“The alternative that has offered Vocento the best results and the most reach so far is Utiq , as it deals with telco data linked to mobile devices. We are talking about a reach of around 60% only with a mobile line. which is beginning to be a relevant volume within the advertising inventory”
Monica Rodriguez Paz, Utiq’s Managing Director for Spain, commented, “In order to transform and mature, digital marketing must address users expectation in terms of privacy and trust, and the needs of publishers and brands to contribute to personalization at scale of their consumers’ experiences. Vocento is a pioneer, working with Utiq to create trusting, scalable and long-term relationships.”
