News & Insights
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POST-COOKIE STRATEGIES FOR PUBLISHERS
As the saying goes, good news travels fast..... Diligent and insightful review by PROGRAMMATIC SPAIN about how the leading Spanish publishers are approaching the challenges of addressability and privacy. And Utiq has already been called out as a potential winner by Lydia Torralbo, Directora de Desarrollo de Producto y Publicidad Digital at Vocento, who explained: "The alternative that has offered Vocento the best results and the most reach so far [...]
July 16, 2023
“WE WANT TO GIVE USERS THE VISIBILITY AND CONTROL THEY SHOULD HAVE HAD”
Our Managing Director for Utiq in Spain, Monica Rodriguez Paz, talks to MarketingDirecto.com about the often transactional approach that the market8ng and advertising industry has taken to privacy and personalization, but also then highlighting where the opportunities are to change this dynamic towards one of long-term trust and respect between brands, people, and content publishers. As Monica calls out, "The marketing and advertising industry has advocated hyper-personalization for many years, [...]
July 13, 2023
NEW STARTER ALERT
The Utiq team continues to go from strength to strength, and we're really happy to welcome João Clemente as our Platform Cloud Architect. Native Portuguese, but now living in Germany, Joao comes to us from Vodafone where he helped solve the technical and human challenges of migrating their datacentre workloads to leverage the Cloud. Joao graduated with an Msc-Eng in Information Systems and Computer Engineering from the "Portuguese MIT" Instituto [...]
July 11, 2023
POST-COOKIE STRATEGIES FOR PUBLISHERS
As the saying goes, good news travels fast..... Diligent and insightful review by PROGRAMMATIC SPAIN about how the leading Spanish publishers are approaching the challenges of addressability and privacy. And Utiq has already been called out as a potential winner by Lydia Torralbo, Directora de Desarrollo de Producto y Publicidad Digital at Vocento, who explained: "The alternative that has offered Vocento the best results and the most reach so far [...]
July 16, 2023
“WE WANT TO GIVE USERS THE VISIBILITY AND CONTROL THEY SHOULD HAVE HAD”
Our Managing Director for Utiq in Spain, Monica Rodriguez Paz, talks to MarketingDirecto.com about the often transactional approach that the market8ng and advertising industry has taken to privacy and personalization, but also then highlighting where the opportunities are to change this dynamic towards one of long-term trust and respect between brands, people, and content publishers. As Monica calls out, "The marketing and advertising industry has advocated hyper-personalization for many years, [...]
July 13, 2023
NEW STARTER ALERT
The Utiq team continues to go from strength to strength, and we're really happy to welcome João Clemente as our Platform Cloud Architect. Native Portuguese, but now living in Germany, Joao comes to us from Vodafone where he helped solve the technical and human challenges of migrating their datacentre workloads to leverage the Cloud. Joao graduated with an Msc-Eng in Information Systems and Computer Engineering from the "Portuguese MIT" Instituto [...]
July 11, 2023
