UTIQ WILL OFFER CROSS-SITE ADDRESSABILITY TO PUBLISHERS
Merci to Journal du Net for allowing Sophie Poncin our Managing Director, France, to explain how Utiq’s Authentic Consent Service is here to help address and embrace the privacy challenges that the industry faces – doing the right thing for brands, publishers and people.
For example, when it comes to scaled addressability, Sophie points out in her interview that, “In Germany, we tested the solution for over a year and achieved consent rates of over 80%.” and that “Our addressable base is 30% to 35% higher than that of other solutions, since Utiq addresses Firefox and Safari users, who have disappeared from the radar since the suppression of third-party cookies in these environments.”
