The highly respected 30th edition SRI – LES REGIES INTERNET Observatoire de l’pub (S1 2023) report on digital advertising in France reveals some very interesting growth trends and insights, but also offers some essential evaluation on the regulatory and technological challenges that are impacting the market, such as the end of 3rd party cookies – where Utiq is named as a solution to solve for this addressability problem.
The report authors, Oliver Wyman, noted that:
“Advertisers and publishers have accelerated……the use of first party data and IDs solutions, in particular the Utiq project launched by European telecom operators.”
Utiq’s Managing Director for France, Sophie Poncin, commented, “I am delighted that Utiq is already being recognized by expert analysts as a player that will have a significant impact on addressing the needs of brands and publishers as 3P cookies cease to be relevant in enabling addressability and personalisation”
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