“WE WANT TO GIVE USERS THE VISIBILITY AND CONTROL THEY SHOULD HAVE HAD”

Our Managing Director for Utiq in Spain, Monica Rodriguez Paz, talks to MarketingDirecto.com about the often transactional approach that the market8ng and advertising industry has taken to privacy and personalization, but also then highlighting where the opportunities are to change this dynamic towards one of long-term trust and respect between brands, people, and content publishers.

As Monica calls out, “The marketing and advertising industry has advocated hyper-personalization for many years, but their current challenge is how to manage this level of customization, whlst addressing respect and transparency for users, regulatory compliance and the technical challenges provided by cookies, different browsers and devices. Bringing these factors together is Utiq’s mission and role – to be that enabler of change.”

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