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THREE WAYS THE INDUSTRY CAN DELIVER MORE RESPONSIBLE MARKETING
In this interview with Dirigentes, our Managing Director for Utiq Spain, Monica Rodriguez Paz, offers her thoughts on how the industry must change to deliver more trusted and responsible digital marketing. Her three pillars of advice: 1. Privacy as an “asset”: companies that prioritize privacy and data protection will gain a competitive advantage 2. Transparency as a pillar of trust: explicit, informed and conscious consent 3. Building Consumer [...]
August 22, 2023
UTIQ BECOMES A MEMBER OF GERMAN FEDERAL ASSOCIATION OF THE DIGITAL ECONOMY (BVDW)
Utiq’s mission is to empower responsible marketing by supporting the digital sovereignty of people, publishers and brands, whilst facilitating an open, trusted, ad-funded digital world that fosters quality content. After only recently launching in Germany, we are very proud to announce our membership of the Bundesverband Digitale Wirtschaft (BVDW) e.V. - the organisation that represents the interests of companies in the field of interactive marketing and digital content. [...]
August 14, 2023
PWC’S SAM TOMLINSON BACKS TELCO-ENABLED UTIQ
“Telco’s have tried….but this time it really feels like it could be different. I think this is the start of something really interesting” Telco’s are infrastructure engineers and innovators. Utiq represents the innovation that the digital advertising industry really needs, and Sam Tomlinson, Partner at PwC believes that we’re building something special here.
August 10, 2023
THREE WAYS THE INDUSTRY CAN DELIVER MORE RESPONSIBLE MARKETING
In this interview with Dirigentes, our Managing Director for Utiq Spain, Monica Rodriguez Paz, offers her thoughts on how the industry must change to deliver more trusted and responsible digital marketing. Her three pillars of advice: 1. Privacy as an “asset”: companies that prioritize privacy and data protection will gain a competitive advantage 2. Transparency as a pillar of trust: explicit, informed and conscious consent 3. Building Consumer [...]
August 22, 2023
UTIQ BECOMES A MEMBER OF GERMAN FEDERAL ASSOCIATION OF THE DIGITAL ECONOMY (BVDW)
Utiq’s mission is to empower responsible marketing by supporting the digital sovereignty of people, publishers and brands, whilst facilitating an open, trusted, ad-funded digital world that fosters quality content. After only recently launching in Germany, we are very proud to announce our membership of the Bundesverband Digitale Wirtschaft (BVDW) e.V. - the organisation that represents the interests of companies in the field of interactive marketing and digital content. [...]
August 14, 2023
PWC’S SAM TOMLINSON BACKS TELCO-ENABLED UTIQ
“Telco’s have tried….but this time it really feels like it could be different. I think this is the start of something really interesting” Telco’s are infrastructure engineers and innovators. Utiq represents the innovation that the digital advertising industry really needs, and Sam Tomlinson, Partner at PwC believes that we’re building something special here.
August 10, 2023
