THREE WAYS THE INDUSTRY CAN DELIVER MORE RESPONSIBLE MARKETING

In this interview with Dirigentes, our Managing Director for Utiq Spain, Monica Rodriguez Paz, offers her thoughts on how the industry must change to deliver more trusted and responsible digital marketing.

 

Her three pillars of advice:

 

1. Privacy as an “asset”: companies that prioritize privacy and data protection will gain a competitive advantage

2. Transparency as a pillar of trust: explicit, informed and conscious consent

3. Building Consumer Relationships: Giving You Control

 

As Monica summaries succinctly, “The advertising sector has to develop new technologies that allow content to be personalised and offer consumers a relevant experience, while respecting their right to privacy at all times.”