Utiq appoints Catherine Murray as Head of Partner Services to spearhead publisher and advertiser relations
Catherine brings over 20 years of publisher and ad tech experience to the people-first Authentic Consent Service as it cements its position in the UK market.
She will work with brands, publishers and adtech partners to help them provide an alternative, people-first advertising solution, delivering privacy alongside transparency, accuracy and scale. She has extensive knowledge of the publisher landscape and the challenges faced in an increasingly data- and privacy-led advertising ecosystem.
Before joining Utiq, Catherine was Director of Global Solutions Strategy at the audience platform Permutive, and has held senior roles at The Guardian and Microsoft.
Catherine said: “I am very excited to be joining Utiq at such a critical time in the digital ecosystem, as deprecation of the third-party cookie becomes imminent. The Utiq Authentic Consent Service sets a new standard in enabling privacy and people-first advertising with transparency, accuracy, and scale. I’m happy to be joining such a purpose-driven company to support the launch of the UK market.”
Utiq Managing Director, UK, Sara Vincent added: “It’s great to welcome Catherine to the Utiq UK team so early on in our journey. Catherine’s experience of working with and for publishers in the UK will bring invaluable insight and appreciation of the challenges publishers face in the market today. I am thrilled that Catherine has joined Utiq – together we can help solve some of these challenges.”