Utiq Strengthens French Business with the Appointment of Arian Senior as Director of Operations
We’re proud to announce that Arian Senior has joined Utiq as Director of Operations for France, bringing a wealth of expertise in addressable advertising, product innovation, and open web advocacy.
In his new role, Arian will focus on helping publishers monetise their inventory more effectively, supporting advertisers and agencies to optimise campaign performance, and bringing valuable market insights back into Utiq’s product development – ensuring our offer continues to evolve with customer needs at its core.
Arian’s appointment marks another important step forward for Utiq as we continue to meet growing demand for our privacy-first, consent-based identifier solution across Europe.
An Experienced Leader at the Intersection of Advertising and Technology
Arian brings impressive experience from across the French media and advertising landscape. He began his career at TF1, one of France’s major broadcasters, where he led the addressable TV technical program, collaborating closely with telco partners including Orange, SFR, and Bouygues Telecom.
He continued to deepen his expertise as an independent Ad Tech Product Manager, working with platforms such as Salto (French streaming platform) and Prisma Media (leading French press group), sharpening his skills in programmatic advertising and product strategy.
In parallel, Arian served as Chief Technical Officer at IAB France, where he was instrumental in interpreting IAB Tech Lab standards for the French market and advocating for the future of the open web.
A Mission That Resonates
Joining Utiq was a natural next step for Arian, who has long been passionate about creating a sustainable, sovereign, and privacy-respecting digital ecosystem:
“Utiq’s vision of a transparent, efficient, and user-respecting open web is a cause that’s close to my heart. As a European company, Utiq is uniquely positioned to lead this transformation — and I’ve been convinced of its bold ambitions from the very beginning. The market is now at a tipping point, and the opportunity to be part of a mission that’s actively shaping the future felt like the perfect next chapter. The people, the purpose, and the momentum all aligned.”
A Stronger Future for Utiq France
Sophie Poncin, Managing Director France at Utiq, welcomed Arian’s arrival:
“We’re thrilled to have Arian join Utiq at such a pivotal moment. His rare blend of technical, product, and commercial expertise — combined with his deep commitment to preserving the open web — makes him a perfect fit for our team. Arian understands both the operational realities and the strategic imperatives that publishers, agencies, and advertisers face today. His leadership will be instrumental as we continue to scale our impact and empower more partners across France.”
Please join us in welcoming Arian to the Utiq family! 🚀
