We had a great conversation yesterday at the T-Mobile Advertising Solutions panel at #canneslions2023, with our own CEO Marc Bresseel speaking alongside IAB Tech Lab CEO Anthony Katsur and VP / GM of T-Mobile Advertising Solutions Mike Peralta.
As a European Telco-powered Authentic Consent Service – and having been approved by the European Commission – Utiq embraces the world’s toughest privacy standards and legislative guidelines in the delivery of consented addressable audiences for brands and publishers.
As Marc commented on the panel, “Europe is leading the way with the development and aplication of #gdpr, and this only serves to set the benchmark for global #digital #advertising and #marketing operations.”
He continued, “This sets a very clear and binary position for global #adtech
competitors, where you either have to respect the privacy and choice of people – with trust and #responsibility – or you will find yourself on the other side of that line. There really is only one right answer going forwards.”