TELCO’S LAUNCH ADTECH TO COUNTER GAFA

Les acteurs proposent en Europe une nouvelle technologie publicitaire pour pallier la disparition des cookies tiers.

S’engouffrer dans la brèche avant l’arrivée des concurrents. Ces prochaines semaines, les opérateurs télécoms européens espèrent jouer de leur charme pour vendre leur nouveau service de technologie publicitaire aux éditeurs de sites et applications mobiles, à travers le continent.

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Published On: May 15, 2023

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