PWC PROJECTS SUCCESS FOR UTIQ
![Utiq-Linkedin-Post-2-V4 edit](https://utiq.com/wp-content/uploads/2023/08/Utiq-Linkedin-Post-2-V4-edit-1.png)
“As 3rd party cookies gradually disappear from the ecosystem, and as consumers become more comfortable with what their data should and should not be used for, I think those two things are going to come together and give Utiq a real chance of success.”
This is what Sam Tomlinson – PwC Partner and Media Leader – had to say about how legislation, technology and audience behavioural changes make this the perfect moment for Utiq’s market-wide adoption.