PWC PROJECTS SUCCESS FOR UTIQ

“As 3rd party cookies gradually disappear from the ecosystem, and as consumers become more comfortable with what their data should and should not be used for, I think those two things are going to come together and give Utiq a real chance of success.”

This is what Sam Tomlinson – PwC Partner and Media Leader – had to say about how legislation, technology and audience behavioural changes make this the perfect moment for Utiq’s market-wide adoption.