News & Insights
When you subscribe to our newsletter, you are consenting to receive all relevant Utiq email updates. We collect your email address and use a third-party provider, Mailchimp, to deliver our newsletter. You can unsubscribe at any time using the link found in our newsletter and updates. For more information, please see our Privacy Statement.
Utiq strengthens Southern European team with appointment of Alvaro Guadalajara as Head of Ad Operations
Alvaro joins to accelerate scaled deployment of Utiq's Telco-powered identifier that leverages authentic, user-consented signals Utiq has appointed Alvaro Guadalajara as Head of Ad Operations for Southern Europe. The appointment supports Utiq’s continued investment in regional capabilities, as the company scales across key European markets. In his new role, Alvaro will lead the operational delivery of Utiq’s privacy-first, addressable identifier solution across web, mobile app, and CTV environments. He will [...]
May 19, 2025
Turning a Page on Privacy: Why the Industry Has an Opportunity to Rebuild Trust
The long-awaited ruling by the Belgian Court of Appeal concerning the Transparency and Consent Framework (TCF) has prompted lots of hot takes around the future of consent and tracking in digital advertising. This decision touches on a fundamental part of the online advertising infrastructure - the systems and processes by which user consent is captured and passed across programmatic environments. The TCF is widely implemented, present on approximately 80% of [...]
May 16, 2025
The real cost of cookies: Why clinging to the past is holding back the future of advertising
By Pagel Colin, Director of Global Clients, Utiq For years, third-party cookies were the duct tape of digital marketing - patched in to solve a problem they were never meant to fix. But now that the tape is peeling off, the cracks are widening. And yet, too much of the industry is still clinging on to them. This is not just a technical issue. It’s a strategic one. [...]
May 16, 2025
Utiq strengthens Southern European team with appointment of Alvaro Guadalajara as Head of Ad Operations
Alvaro joins to accelerate scaled deployment of Utiq's Telco-powered identifier that leverages authentic, user-consented signals Utiq has appointed Alvaro Guadalajara as Head of Ad Operations for Southern Europe. The appointment supports Utiq’s continued investment in regional capabilities, as the company scales across key European markets. In his new role, Alvaro will lead the operational delivery of Utiq’s privacy-first, addressable identifier solution across web, mobile app, and CTV environments. He will [...]
May 19, 2025
Turning a Page on Privacy: Why the Industry Has an Opportunity to Rebuild Trust
The long-awaited ruling by the Belgian Court of Appeal concerning the Transparency and Consent Framework (TCF) has prompted lots of hot takes around the future of consent and tracking in digital advertising. This decision touches on a fundamental part of the online advertising infrastructure - the systems and processes by which user consent is captured and passed across programmatic environments. The TCF is widely implemented, present on approximately 80% of [...]
May 16, 2025
The real cost of cookies: Why clinging to the past is holding back the future of advertising
By Pagel Colin, Director of Global Clients, Utiq For years, third-party cookies were the duct tape of digital marketing - patched in to solve a problem they were never meant to fix. But now that the tape is peeling off, the cracks are widening. And yet, too much of the industry is still clinging on to them. This is not just a technical issue. It’s a strategic one. [...]
May 16, 2025
