HOW UTIQ WANTS TO WIN OVER THE ADVERTISING INDUSTRY
In this HorizonT interview, Norman Wagner – Utiq’s Managing Director for Germany – talks about our mission to revolutionise the world of digital advertising by putting user consent and data sovereignty front and center. He also goes explains the way the technology works in delivering this promise, and how we are collaborating to drive change and transformation for the industry.
Putting people-first feels naturally the right thing to do, but as an approach, it has other logical benefits, including ad fraud elimination. As Norman comments, “Inevitably, Utiq only drives human traffic. When a Utiq consentpass is generated, it is backed by a Telco customer. Bots don’t have mobile phone contracts.”
Doing good drives results!
You can read the full article here
