70 million users: Advertising. Reconnected.
Built for performance. Designed for trust.
It’s yet another growth milestone for Utiq – we’ve reached 70 million users across Germany, Austria, France, Spain, the UK and Italy! It is a significant marker for an infrastructure that puts people first and helps brands and publishers drive better performance on the premium open internet.
What sits behind this growth is simple. Utiq provides a Telco-powered infrastructure built on authentic, user-consented signals. It enables marketers to improve outcomes while respecting people’s choices and protecting their privacy. It is engineered for performance on the premium open internet, not for workarounds.
The urgent problem: a disconnected open internet
Today’s open internet is fragmented across devices, browsers and networks. Audience recognition is duplicated, frequency control is unreliable, and large parts of browsing are already non-addressable or reliant on opaque techniques. The result is media waste, limited measurement and a loss of marketing control—alongside weak consumer consent and higher privacy risk.
Utiq solves this by providing a people-based, consented signal that reconnects addressability and measurement across environments, replacing duplication with clarity and restoring trust.
Why premium publishers choose Utiq
Over 300 premium publishers across Europe have adopted Utiq because it delivers human-only addressability, true cross-device and cross-browser frequency control, and high-quality measurement that reduces waste. For publishers, that means more value from their audiences. For advertisers, it means greater reach to consented, verified people rather than inferred impressions. And for consumers, it means transparency and control through experiences that respect consent.
Performance that compounds
Marc Bresseel, CEO of Utiq, said: “Performance is the promise we hold ourselves to, and the outcome we deliver for our partners. Utiq was built to raise the bar on the open internet, turning authentic, consented signals into real reach, smarter frequency and measurable results. 70 million consentpasses shows that when you put trust, quality and accountability at the core, performance follows.”
Powered by Europe’s Telcos
Our progress reflects the continued commitment of our Telco partners. Utiq was launched with the backing of Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc, and has since extended to number over 30 Telcos and MVNOs. This network is the foundation that makes our identifier secure, encrypted and scalable, while adhering to rigorous privacy standards that foster trust and accountability across the open internet.
Innovation that expands deterministic reach
Innovation has been the third driver. Utiq’s consentpass – the people-based, secure and encrypted signal at the heart of our infrastructure – already delivers deterministic addressability where third-party cookies and fingerprinting do not work or are not acceptable. We have now expanded that capability into fixed-line broadband and Connected TV, extending privacy-first, deterministic reach into more places and moments where audiences choose premium content. This is addressability built for today’s realities, not yesterday’s assumptions.
On the path to a standard currency
70 million consentpasses is not the destination. It is a proof point that authentic, user-consented identity works at scale when it is engineered with privacy, performance and accountability at the core.
As we continue to grow premium publisher participation, deepen Telco collaboration and extend deterministic addressability into environments like fixed-line broadband and CTV, Utiq is building the infrastructure that helps brands, publishers and people thrive in a trusted, ad-funded, premium open internet.
For partners across the industry, the path forward is clear: choose authentic, consented signals, serve real people and measure what matters. With stronger adoption every month, Utiq is moving towards becoming the industry’s standard currency for deterministic addressability and measurement.
