Utiq strengthens its French team with the appointment of Tony Nguyen as Agency Sales Manager
Utiq is pleased to announce the arrival of Tony Nguyen as Agency Sales Manager for France, at a pivotal moment for both the company and the wider digital advertising ecosystem.
As the industry accelerates its transition beyond third-party cookies, the need for reliable, privacy-first identity infrastructure has never been more urgent. Advertisers, agencies and publishers are actively searching for solutions that can deliver performance at scale, while meeting rising expectations around data protection, transparency and digital sovereignty. Utiq was built to answer that need, and Tony’s appointment reflects our continued investment in market adoption and long-term growth in France.
Supporting agencies through the post-cookie transition
In his new role, Tony will lead Utiq’s commercial development with media agencies in France, focusing on accelerating adoption, building strategic partnerships and translating market interest into sustainable, recurring business. His remit covers the full agency ecosystem, from programmatic and data teams to strategic leadership, with a clear objective: help agencies activate privacy-first addressability solutions that work in real-world conditions.
Tony will also play a key role in strengthening Utiq’s position as a reference identity infrastructure for cookieless advertising, CTV and cross-device measurement – areas where agencies are increasingly under pressure to deliver measurable outcomes without relying on legacy identifiers.
As Tony shared when announcing his arrival:
“In a fragmented market, constrained by the end of third-party cookies and in search of reliable signals, Utiq provides what was missing: a persistent, interoperable and privacy-friendly identifier, designed to effectively reconnect advertisers, media and platforms.”
Deep experience across media, adtech and agencies
Tony brings more than 15 years of experience in digital advertising, with a career spanning leading media groups and adtech environments including Condé Nast, Unify Advertising and Prisma Media. He has held senior roles across media sales, programmatic, digital transformation and data-driven growth, working closely with agencies, advertisers and publishers alike.
This dual exposure to both the media and agency worlds gives Tony a strong understanding of how buying models, data strategies and commercial realities intersect. Throughout his career, he has helped structure scalable go-to-market strategies, drive adoption of innovative solutions and support partners navigating periods of significant industry change.
That background is particularly relevant today, as agencies are asked to rethink identity, measurement and cross-channel activation in a fast-evolving regulatory and technical landscape.
A shared vision for privacy-first growth
Tony’s decision to join Utiq was driven by a strong alignment with the company’s vision and mission. At a time when short-term fixes and opaque data practices still dominate parts of the market, Utiq represents a different approach: building a sovereign, privacy-first identity infrastructure designed for long-term performance and trust.
“Utiq represents a unique opportunity to build a sustainable, privacy-first and sovereign identity infrastructure for the post-cookie era,” Tony explains. “The combination of innovation, responsibility, long-term vision and real market impact deeply resonates with my professional values.”
Welcoming Tony to the team
Commenting on the appointment, Sophie Poncin, Managing Director of Utiq France, said:
“Tony joins Utiq at a defining moment for our industry. His deep understanding of agency needs, combined with his experience across media and adtech, makes him a strong addition to our French team. As agencies rethink addressability, measurement and performance in a privacy-first world, Tony will play a key role in helping them turn that challenge into opportunity.”
Tony’s arrival reinforces Utiq’s commitment to supporting the French market with local expertise, strong partnerships and infrastructure designed to meet the realities of privacy-first digital advertising.
We are delighted to welcome him to the team and look forward to continuing to build the foundations of responsible, high-performing digital advertising together.
