Utiq launches in Italy through partnership with Adhub Media
Leading Italian digital publisher integrates Utiq technology across Notizie.it and seven additional vertical platforms. The partnership marks a new milestone in the evolution of a responsible advertising ecosystem, where transparency, performance, and privacy protection work in harmony.
Adhub Media is a content and media services company that specialises in communication strategy, from content creation to advertising, and operates a global publishing network of over 50 titles. These include Notizie.it – one of Italy’s most-read news portals – along with several leading vertical platforms spanning Women’s Lifestyle, Finance, Travel, Food, Wellbeing, Careers, and Automotive.
The partnership begins with the integration of Utiq’s service on Notizie.it and will extend across seven additional Adhub Media verticals. It reinforces both organisations’ commitment to sustainable, privacy-first advertising in the premium open internet.
As the phase-out of third-party cookies accelerates, the industry is in search of scalable, future-proof alternatives. Utiq offers a new standard: a deterministic identifier built on authentic, user-consented signals, enabling advertisers to reach real people who have given clear and informed permission through a dedicated consent hub.
After just two years in operation, Utiq’s consentpass infrastructure is already live across six major European markets and supports privacy-centric, people-based addressability at scale. It empowers accurate frequency management, cross-environment reach, fraud prevention and reliable measurement – all without relying on third-party cookies, fingerprinting, or probabilistic techniques.
As regulation and user expectations continue to move towards greater privacy protections, Utiq’s privacy-by-design approach stands apart. With strict privacy controls embedded at every level and a Telco-powered signal architecture, Utiq enables responsible addressability that supports the sustainability of the open internet.
“With the integration of Utiq, we strengthen our commitment to an open and sustainable internet, where high-quality content aligns with respectful, consent-based advertising. At a time when the industry is seeking real alternatives to intrusive tracking models, Utiq represents a forward-looking and coherent choice for us,” said Mario Marzullo, CEO, Adhub Media.
“We’re delighted to announce this important partnership with Adhub Media – a strategic milestone in developing Utiq’s publisher network in Italy. It brings our local operations in line with the momentum already seen in Spain, France, Germany, Austria and the UK. Thanks to this collaboration, and the outstanding leadership of Stefania Pravatà, Head of Publisher for Utiq Italy, we’re accelerating the adoption of Utiq’s consent-based solution and delivering scalable addressability to the Italian market, without compromising privacy or performance,” said Monica Rodriguez, Managing Director Southern Europe, Utiq.
