News & Insights
When you subscribe to our newsletter, you are consenting to receive all relevant Utiq email updates. We collect your email address and use a third-party provider, Mailchimp, to deliver our newsletter. You can unsubscribe at any time using the link found in our newsletter and updates. For more information, please see our Privacy Statement.
Beyond the Walled Gardens: Reclaiming the Open Web
Author: Norman Wagner, Managing Director, DACH, Utiq The Unseen Costs of Walled Gardens Over the past decade, a small number of global platforms have achieved near-total control over digital advertising. Their scale and targeting capabilities offer efficiency and simplicity for marketers, but these advantages come at a hidden cost. Publishers lose autonomy over their inventory and pricing, consumers have limited insight into how their data is collected and used, [...]
September 8, 2025
The Black Box Illusion: Why Advertising Must Demand Transparency
Author: Marc Bresseel, CEO, Utiq The Industry’s Double Standard The digital marketing industry prides itself on being accountable. Every campaign is measured, every CPM challenged, and every attribution model scrutinised - until we enter the realm of the walled gardens. Google, Meta, Amazon, and a few others control nearly 80% of global digital ad spend, yet they remain largely insulated from the transparency required elsewhere. These platforms are not [...]
September 8, 2025
Enabling Transparency and Performance: The role of Technology in Advertising
Author: Michail Piperakis, Chief Technology Officer, Utiq The Role of Technology in Modern Advertising Digital advertising is increasingly complex, involving multiple stakeholders, platforms, and data sources. With the advent of AI; campaigns increasingly rely on advanced targeting, real-time bidding, and sophisticated measurement systems. While these capabilities enable precision and efficiency, they also introduce challenges related to privacy, transparency, and accountability. Technology can address these challenges. By designing systems that [...]
September 8, 2025
Beyond the Walled Gardens: Reclaiming the Open Web
Author: Norman Wagner, Managing Director, DACH, Utiq The Unseen Costs of Walled Gardens Over the past decade, a small number of global platforms have achieved near-total control over digital advertising. Their scale and targeting capabilities offer efficiency and simplicity for marketers, but these advantages come at a hidden cost. Publishers lose autonomy over their inventory and pricing, consumers have limited insight into how their data is collected and used, [...]
September 8, 2025
The Black Box Illusion: Why Advertising Must Demand Transparency
Author: Marc Bresseel, CEO, Utiq The Industry’s Double Standard The digital marketing industry prides itself on being accountable. Every campaign is measured, every CPM challenged, and every attribution model scrutinised - until we enter the realm of the walled gardens. Google, Meta, Amazon, and a few others control nearly 80% of global digital ad spend, yet they remain largely insulated from the transparency required elsewhere. These platforms are not [...]
September 8, 2025
Enabling Transparency and Performance: The role of Technology in Advertising
Author: Michail Piperakis, Chief Technology Officer, Utiq The Role of Technology in Modern Advertising Digital advertising is increasingly complex, involving multiple stakeholders, platforms, and data sources. With the advent of AI; campaigns increasingly rely on advanced targeting, real-time bidding, and sophisticated measurement systems. While these capabilities enable precision and efficiency, they also introduce challenges related to privacy, transparency, and accountability. Technology can address these challenges. By designing systems that [...]
September 8, 2025
