News & Insights
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Utiq and Visoon bring privacy-first identifiers to the big screen
Utiq has partnered with Visoon Video Impact to launch a breakthrough in addressable advertising for the TV environment, introducing a Telco-powered, consent-driven identifier for both HbbTV (Hybrid Broadcast Broadband TV) and Connected TV (CTV). This partnership extends Utiq’s consentpass into the TV ecosystem for the first time, enabling advertisers and agencies to achieve deterministic addressability, cross-platform measurability, and trusted user engagement across linear television, streaming, and digital environments. Consent-driven by design At [...]
September 28, 2025
The Evolution of Addressable Advertising
Author: Will Harmer, Chief Product Officer, Utiq The Changing Landscape of Digital Identifiers For years, third-party cookies and platform-specific identifiers served as the backbone of audience targeting. These tools allowed advertisers to reach consumers across websites, measure performance, and deliver personalised campaigns. However, increasing privacy concerns, regulatory changes, and the rise of walled gardens have disrupted this model. Consumers are now more aware of how their data is used and [...]
September 15, 2025
Rebuilding Consumer Trust in the Attention Economy
Author: Julia Gloning, Head of Media Services, DACH, Utiq The Attention Economy and the Trust Challenge The digital attention economy relies on consumers’ willingness to engage with content and advertising. Yet, trust in digital advertising has been declining steadily. Surveys show that the majority of European consumers express concern over data collection and privacy practices. Distrust drives ad avoidance, subscription fatigue, and selective engagement, reducing the effectiveness of campaigns [...]
September 9, 2025
Utiq and Visoon bring privacy-first identifiers to the big screen
Utiq has partnered with Visoon Video Impact to launch a breakthrough in addressable advertising for the TV environment, introducing a Telco-powered, consent-driven identifier for both HbbTV (Hybrid Broadcast Broadband TV) and Connected TV (CTV). This partnership extends Utiq’s consentpass into the TV ecosystem for the first time, enabling advertisers and agencies to achieve deterministic addressability, cross-platform measurability, and trusted user engagement across linear television, streaming, and digital environments. Consent-driven by design At [...]
September 28, 2025
The Evolution of Addressable Advertising
Author: Will Harmer, Chief Product Officer, Utiq The Changing Landscape of Digital Identifiers For years, third-party cookies and platform-specific identifiers served as the backbone of audience targeting. These tools allowed advertisers to reach consumers across websites, measure performance, and deliver personalised campaigns. However, increasing privacy concerns, regulatory changes, and the rise of walled gardens have disrupted this model. Consumers are now more aware of how their data is used and [...]
September 15, 2025
Rebuilding Consumer Trust in the Attention Economy
Author: Julia Gloning, Head of Media Services, DACH, Utiq The Attention Economy and the Trust Challenge The digital attention economy relies on consumers’ willingness to engage with content and advertising. Yet, trust in digital advertising has been declining steadily. Surveys show that the majority of European consumers express concern over data collection and privacy practices. Distrust drives ad avoidance, subscription fatigue, and selective engagement, reducing the effectiveness of campaigns [...]
September 9, 2025
