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70 million users: Advertising. Reconnected.
Built for performance. Designed for trust. It’s yet another growth milestone for Utiq – we’ve reached 70 million users across Germany, Austria, France, Spain, the UK and Italy! It is a significant marker for an infrastructure that puts people first and helps brands and publishers drive better performance on the premium open internet. What sits behind this growth is simple. Utiq provides a Telco-powered infrastructure built on authentic, user-consented signals. [...]
November 15, 2025
Governance and Accountability in Digital Marketing
The Complexity of Modern Digital Marketing Digital marketing today operates within a highly complex ecosystem, involving advertisers, publishers, technology providers, and consumers. Data flows across multiple touchpoints, enabling targeted campaigns, measurement, and attribution. However, with this complexity comes increased risk: misaligned practices, opaque data handling, or insufficient oversight can undermine trust, invite regulatory scrutiny, and compromise campaign effectiveness. Governance provides a structured framework to manage these risks. It defines roles [...]
October 28, 2025
Digital Sovereignty: The Future of European Advertising
Europe’s Digital Crossroads Europe’s digital advertising ecosystem is at a pivotal moment. For years, global tech giants have dominated advertising, controlling both identity and consumer data. While their scale provides certain efficiencies, it comes at the cost of transparency, consumer control, and European autonomy. Marketers increasingly recognise that dependence on a few large walled gardens carries risks: diminishing control over data, rising costs, and exposure to regulatory scrutiny. The introduction [...]
October 16, 2025
70 million users: Advertising. Reconnected.
Built for performance. Designed for trust. It’s yet another growth milestone for Utiq – we’ve reached 70 million users across Germany, Austria, France, Spain, the UK and Italy! It is a significant marker for an infrastructure that puts people first and helps brands and publishers drive better performance on the premium open internet. What sits behind this growth is simple. Utiq provides a Telco-powered infrastructure built on authentic, user-consented signals. [...]
November 15, 2025
Governance and Accountability in Digital Marketing
The Complexity of Modern Digital Marketing Digital marketing today operates within a highly complex ecosystem, involving advertisers, publishers, technology providers, and consumers. Data flows across multiple touchpoints, enabling targeted campaigns, measurement, and attribution. However, with this complexity comes increased risk: misaligned practices, opaque data handling, or insufficient oversight can undermine trust, invite regulatory scrutiny, and compromise campaign effectiveness. Governance provides a structured framework to manage these risks. It defines roles [...]
October 28, 2025
Digital Sovereignty: The Future of European Advertising
Europe’s Digital Crossroads Europe’s digital advertising ecosystem is at a pivotal moment. For years, global tech giants have dominated advertising, controlling both identity and consumer data. While their scale provides certain efficiencies, it comes at the cost of transparency, consumer control, and European autonomy. Marketers increasingly recognise that dependence on a few large walled gardens carries risks: diminishing control over data, rising costs, and exposure to regulatory scrutiny. The introduction [...]
October 16, 2025
