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From Data to Direction: Unlocking the Power of First-Party Strategies
Author: Jana Moran, COO, DACH, Utiq The Rise of First-Party Data The advertising industry is in transition. Third-party cookies, once the backbone of digital targeting, are being deprecated. Regulatory frameworks such as GDPR have reset the rules around personal data. Consumers are more conscious than ever about how their information is used. In this landscape, first-party data - information collected directly from consumers through trusted interactions - has become [...]
September 8, 2025
The End of Cookies is a Lie: Here’s Why Real Change Is Elsewhere
By Monica Rodriguez Managing Director, Southern Europe For over a decade, the digital industry has developed an almost total dependency on third-party cookies and Google. What was once an efficient solution has become a brake on innovation, perpetuating inequalities and undermining user trust. Despite Google's announcements, from 2020 to today (and now we are in 2025), the situation remains unclear. It is surprising to see how the industry has "normalized" [...]
August 3, 2025
Utiq launches in Italy through partnership with Adhub Media
Leading Italian digital publisher integrates Utiq technology across Notizie.it and seven additional vertical platforms. The partnership marks a new milestone in the evolution of a responsible advertising ecosystem, where transparency, performance, and privacy protection work in harmony. Adhub Media is a content and media services company that specialises in communication strategy, from content creation to advertising, and operates a global publishing network of over 50 titles. These include Notizie.it - [...]
July 23, 2025
From Data to Direction: Unlocking the Power of First-Party Strategies
Author: Jana Moran, COO, DACH, Utiq The Rise of First-Party Data The advertising industry is in transition. Third-party cookies, once the backbone of digital targeting, are being deprecated. Regulatory frameworks such as GDPR have reset the rules around personal data. Consumers are more conscious than ever about how their information is used. In this landscape, first-party data - information collected directly from consumers through trusted interactions - has become [...]
September 8, 2025
The End of Cookies is a Lie: Here’s Why Real Change Is Elsewhere
By Monica Rodriguez Managing Director, Southern Europe For over a decade, the digital industry has developed an almost total dependency on third-party cookies and Google. What was once an efficient solution has become a brake on innovation, perpetuating inequalities and undermining user trust. Despite Google's announcements, from 2020 to today (and now we are in 2025), the situation remains unclear. It is surprising to see how the industry has "normalized" [...]
August 3, 2025
Utiq launches in Italy through partnership with Adhub Media
Leading Italian digital publisher integrates Utiq technology across Notizie.it and seven additional vertical platforms. The partnership marks a new milestone in the evolution of a responsible advertising ecosystem, where transparency, performance, and privacy protection work in harmony. Adhub Media is a content and media services company that specialises in communication strategy, from content creation to advertising, and operates a global publishing network of over 50 titles. These include Notizie.it - [...]
July 23, 2025
