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The Dawn of Sustainable Digital Advertising
Christina Lundari, MD, Italy As we move into 2025, the digital advertising industry faces an undeniable truth: sustainability is not optional—it is essential. This sustainability goes far beyond greenwashing or carbon offsets; it demands a complete rethinking of how brands, publishers, and consumers connect in a world where trust and values take precedence over volume and impressions. The era of invasive tracking and irrelevant advertising is coming to [...]
December 5, 2024
The Open Web is Ailing. Let Us Revive It
Marc Bresseel, CEO We may very well be the final generation to experience an open, interoperable, and diverse global web. Over time, the internet has steadily transformed into a more centralized ecosystem, dominated by large technology corporations that exercise increasing control over online experiences. Through their proprietary browsers, app store ecosystems, and algorithmic frameworks, these entities now dictate the flow of information, controlling what content is visible to [...]
December 5, 2024
2025: The Year Digital Advertising Becomes Responsible and Trusted
Sara Vincent, MD, UK A better future for digital advertising is within reach—one that drives stronger outcomes and reflects a commitment to responsibility and trust. The time for action is now. For too long, we’ve accepted the status quo of a fragmented and suboptimal ecosystem instead of fostering growth and innovation, we have adopted a survival-first mentality. But today, we have the tools to reclaim control, shape [...]
December 5, 2024
The Dawn of Sustainable Digital Advertising
Christina Lundari, MD, Italy As we move into 2025, the digital advertising industry faces an undeniable truth: sustainability is not optional—it is essential. This sustainability goes far beyond greenwashing or carbon offsets; it demands a complete rethinking of how brands, publishers, and consumers connect in a world where trust and values take precedence over volume and impressions. The era of invasive tracking and irrelevant advertising is coming to [...]
December 5, 2024
The Open Web is Ailing. Let Us Revive It
Marc Bresseel, CEO We may very well be the final generation to experience an open, interoperable, and diverse global web. Over time, the internet has steadily transformed into a more centralized ecosystem, dominated by large technology corporations that exercise increasing control over online experiences. Through their proprietary browsers, app store ecosystems, and algorithmic frameworks, these entities now dictate the flow of information, controlling what content is visible to [...]
December 5, 2024
2025: The Year Digital Advertising Becomes Responsible and Trusted
Sara Vincent, MD, UK A better future for digital advertising is within reach—one that drives stronger outcomes and reflects a commitment to responsibility and trust. The time for action is now. For too long, we’ve accepted the status quo of a fragmented and suboptimal ecosystem instead of fostering growth and innovation, we have adopted a survival-first mentality. But today, we have the tools to reclaim control, shape [...]
December 5, 2024
