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Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and AI-based planning and optimization of video advertising, Together, the two companies aim to [...]
December 10, 2024
What if, in 2025, we put the church back in the middle of the village?
Sophie Poncin, MD France What about the original promise of digital marketing: to deliver the right message, to the right person, at the right time? Over the past few years, the digital marketing industry has expanded considerably, enabling brands to achieve this goal with some success. But at what price? Increasingly intrusive user tracking and a lack of transparency in the collection of user consent. In other words, [...]
December 5, 2024
When Science Fiction Becomes Reality
Mike Piperakis, Chief Technology Officer As we enter 2025, Ridley Scott's vision in Blade Runner feels less like fiction and more like prophecy. The convergence of AI, robotics, and autonomous vehicles is reshaping our world in unprecedented ways. Ambient intelligence is now woven into the fabric of our daily digital interactions, while businesses race to harness AI's transformative power. Yet, with great innovation comes great responsibility. The [...]
December 5, 2024
Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and AI-based planning and optimization of video advertising, Together, the two companies aim to [...]
December 10, 2024
What if, in 2025, we put the church back in the middle of the village?
Sophie Poncin, MD France What about the original promise of digital marketing: to deliver the right message, to the right person, at the right time? Over the past few years, the digital marketing industry has expanded considerably, enabling brands to achieve this goal with some success. But at what price? Increasingly intrusive user tracking and a lack of transparency in the collection of user consent. In other words, [...]
December 5, 2024
When Science Fiction Becomes Reality
Mike Piperakis, Chief Technology Officer As we enter 2025, Ridley Scott's vision in Blade Runner feels less like fiction and more like prophecy. The convergence of AI, robotics, and autonomous vehicles is reshaping our world in unprecedented ways. Ambient intelligence is now woven into the fabric of our daily digital interactions, while businesses race to harness AI's transformative power. Yet, with great innovation comes great responsibility. The [...]
December 5, 2024
