News & Insights
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Google’s Support for Fingerprinting: A Step Backward in Privacy-First Advertising
At Utiq, our mission has always been clear: to redefine addressability in digital advertising through a privacy-centric, consent-based approach. We believe that user trust and control are the foundation of a sustainable and ethical advertising ecosystem. That’s why we find Google’s recent decision to support "fingerprinting" as a re-identification technique deeply troubling - a move that undermines the very principles of user privacy and transparency. The Problem with Fingerprinting Fingerprinting, [...]
January 15, 2025
Time for Brands to Make Better Choices
A year ago, Elon Musk famously told Disney's CEO, Bob Iger, to take a hike and "go f--- yourself." His reason? If anyone's going to use advertising dollars to "blackmail" him, he wasn’t interested. "Go f--- yourself, is that clear? Hey, Bob, if you’re in the audience, that’s how I feel. Don’t advertise." This all stemmed from Musk’s controversial posts on X and the subsequent advertiser boycott. Disney decided [...]
January 11, 2025
Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners
Utiq today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, [...]
January 8, 2025
Google’s Support for Fingerprinting: A Step Backward in Privacy-First Advertising
At Utiq, our mission has always been clear: to redefine addressability in digital advertising through a privacy-centric, consent-based approach. We believe that user trust and control are the foundation of a sustainable and ethical advertising ecosystem. That’s why we find Google’s recent decision to support "fingerprinting" as a re-identification technique deeply troubling - a move that undermines the very principles of user privacy and transparency. The Problem with Fingerprinting Fingerprinting, [...]
January 15, 2025
Time for Brands to Make Better Choices
A year ago, Elon Musk famously told Disney's CEO, Bob Iger, to take a hike and "go f--- yourself." His reason? If anyone's going to use advertising dollars to "blackmail" him, he wasn’t interested. "Go f--- yourself, is that clear? Hey, Bob, if you’re in the audience, that’s how I feel. Don’t advertise." This all stemmed from Musk’s controversial posts on X and the subsequent advertiser boycott. Disney decided [...]
January 11, 2025
Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners
Utiq today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, [...]
January 8, 2025
