News & Insights

Brands and agencies can now activate Utiq’s first-party identifier,  enabling privacy-first, cookieless, advanced audience targeting capabilities,  without the need for third-party cookies, fingerprinting  or other probabilistic techniques.   We're excited to announce another milestone partnership to enable responsible digital marketing that delivers better performance and ROI: Utiq x Onetag!   Our collaboration means that Onetag customers in key European markets can activate Utiq’s Authentic Audiences, enabling scalable, privacy-compliant advertising. By [...]

On Data Privacy Day, we wanted to call out something that really makes Utiq special – something that many businesses do not touch, because they have a “cost”. Today, we’re celebrating the Data and Operating Principles that guide how we do business – everything from technology development to ecosystem partnerships.   In an era where digital advertising often prioritises reach over responsibility, Utiq has led the way by championing a [...]

In the post-election U.S., Diversity, Equity, and Inclusion (DEI) finds itself at a crossroads. Political shifts and mounting pressures have caused many organizations to scale back, “revamp,” or abandon their DEI efforts entirely. The pendulum swings — that’s how history tends to work. Then came Mark Zuckerberg’s remarks on Joe Rogan’s podcast, claiming we need more “masculine energy” and a culture that “celebrates aggression a bit more.” To which I [...]