Laura Kappl joins Utiq as Agency Relations Manager for the DACH region
Utiq is expanding its DACH team with the appointment of Laura Kappl as Agency Relations Manager. In this role, she will support agency partners in integrating Utiq’s consent-based identity solution into campaign planning and activation. She will also act as a key interface between agencies, technology platforms and the Utiq ecosystem, ensuring smooth operational execution.
Kappl brings extensive experience from the digital advertising market. Most recently, she worked as a Programmatic Advertising Consultant at Seven.One Media, where she advised agencies and advertisers on the optimal execution of programmatic campaigns across multiple digital channels. She now brings this expertise to Utiq.
“Utiq offers the opportunity to actively help shape the media landscape – and to develop solutions that benefit both consumers and brands. Its technology-driven approach sets new standards in data protection and demonstrates that modern digital advertising and responsible data practices can go hand in hand. I’m particularly excited about the dynamic environment, where you can quickly see the impact of your work and collaborate with many inspiring people,” commented Laura Kappl.
Jana Moran, Managing Director DACH at Utiq, added: “Laura is an excellent fit for our team because she combines two perspectives: strong campaign expertise from the media owner side and a deep understanding of agency collaboration. She knows how programmatic advertising works in practice – from mobile devices to the big screen – and ensures that working with agency partners remains efficient and straightforward. This combination is particularly valuable in helping agencies successfully adopt Utiq.”
Privacy-first identity solutions are increasingly becoming a core infrastructure for digital advertising. Utiq has established itself as a trusted solution for consent-based, deterministic addressability on the open internet. In Germany, publisher-side integration continues to grow steadily. Utiq is now integrated across more than 192 domains with nearly all leading publishers in the market and reaches more than 31 million Consentpasses. These represent authentic signals based on verified telco infrastructure and user consent. The technical integration enables scalable, consent-based reach on the open internet and supports consistent reach, frequency and effectiveness management, even in cookieless environments.
