News & Insights

Now Available Across All Operational Markets   We’re pleased to announce a new diagnostics tool is now available across all markets - one that gives agencies and advertisers a powerful way to understand and address waste in digital advertising campaigns, that can lead to more efficient budget allocation.   What’s New: Quantify Campaign Waste - Fast, Fand No Integration Required   We now offer a simple but insightful tool: the [...]

Reimagining Identity, Consent, and Audience Addressability in a Cookieless World   By Will Harmer, Chief Product Officer, Utiq   The phase-out of third-party cookies forced the digital advertising industry to rethink the very foundation of how we approach audience targeting and measurement. For years, third-party data was seen as the key to personalised, scalable advertising. But as privacy regulations tighten and consumers demand greater control over their personal data, the [...]

Building a Transparent and Accountable Adtech Ecosystem   By Carlos Molina Del Rio, Director of Product: Ecosystem and Partnerships, Utiq   The digital advertising ecosystem is undergoing a significant transformation. For years, advertisers and publishers alike have been locked into the powerful grip of walled gardens - closed, self-contained ecosystems that restrict access to user data, limit transparency, and ultimately skew the competitive landscape. As the industry moves toward greater [...]